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Product
Design
Project
WonderFold × Van Gogh Museum Collaboration
Role
Brand Collaboration &
Product Design
This Project is About...
Translating iconic artwork into a cohesive product and brand experience.
Year
Augast 2023 – December 2024
Role
Brand Collaboration
Product, Textile, Packaging Design
My Contribution
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Translated Van Gogh’s artwork into product graphics, CMF direction, and packaging design.
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Ensured design alignment with both WonderFold and Van Gogh Museum brand guidelines.
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Collaborated with cross-functional teams and manufacturing partners to deliver production-ready solutions.
Overview
A licensed collaboration with the Van Gogh Museum, translating iconic artwork into a cohesive product and brand experience. The project focused on creating designs that respect the original art while ensuring usability, manufacturability, and strong visual impact in a modern consumer product.
Design Challenge
Design Solution
The challenge was to integrate fine art into a functional consumer product while maintaining brand integrity, usability, and manufacturing feasibility. The design needed to honor Van Gogh’s artistic legacy without compromising product performance or production requirements.
Developed a cohesive visual and CMF system that translated Van Gogh’s artwork into scalable product and packaging design. Carefully selected colors, materials, and graphic placements to balance artistic expression with durability, usability, and production efficiency.
Almond Blossom
Hope and new life,
with vibrant brushstrokes and blooming almond blossoms radiating the joy of spring and Van Gogh's anticipation of his nephew's birth.
Landscape with Houses
Landscape with Houses shows Van Gogh's emotional connection to the peaceful village scene, using vibrant colors and bold brushstrokes to express his search for beauty in simplicity.
Van Gogh's Letters and Sketches
These letters reflect the rare and deep bond between the brothers, and we believe this meaningful connection is a perfect fit for our design.
Van Gogh's Letters and Sketches
These letters reflect the rare and deep bond between the brothers, and we believe this meaningful connection is a perfect fit for our design.
Why Van Gogh?
The STORIES behind his paintings are deeply MEANINGFUL.
And we think the aesthetics will inspire and positively shape the lives of children.
The Painting We collaborate:
Outcome
Successfully launched as part of WonderFold’s licensed collaboration series, strengthening brand value and demonstrating the ability to bridge art, product design, and real-world manufacturing.
Almond Blossom
Wagon Design +
Parent Console (wagon storage pouch)
Landscape with Houses
Wagon Design +
Parent Console (wagon storage pouch)
Sketches
Wagon Design +
Parent Console (wagon storage pouch)
Happy Collaborater & Customers
Eva Derksen
Manager, Licensing from Van Gogh Museum
I want to thank you again for all the time, effort and passion you have all put into this project, this collaboration. And I also want to emphasize on the fact that you have treated the legacy of Van Gog with so much respect, this is highly appreciated.
Marianna Fundator
Senior Director, Licensing from Van Gogh Museum
I echo Eva and very much appreciate your incredible efforts into building such a beautiful collection! Hope your sales are as strong as the look of this collaboration.
Kristin R.
Customer
Great but disappointed about ordering process---
I was happy with my purchase and everything got good, almost concerned I got the wrong size but didn't ,but I am very up set I didn't get my free gift and was disappointed when I didn't see in my order when received. Double checked the order on the site and some how it was removed. So I was very uncomfortable happy about that. I would have like to have my bag especially after spending that amount.
Erin L.
Customer
More beautiful in person---
My daughter is autistic so I let her choose the replacement color for her wagon. She doesn't like change however she liked this one. She loved the color and the blossom design that is printed on it. It is a beautiful design.
