.png)
——— About Me
Chia Yu Feng
I work between brand, design, and production — teaming up with designers, marketers, and factories to bring ideas to life with care and clarity. I’m structured, detail-loving, and serious about responsibility, but I also enjoy keeping things warm, positive, and human in the teams I work with.
👉 Professionally, I’m reliable and hands-on.
👉 Personally, I’m curious, thoughtful, and a little playful — I enjoy bringing warmth and positive energy into the teams I work with.
-
Lead visual and brand design for EV charging adapter product lines across Amazon and digital platforms, driving products to a top 3 best-seller ranking within their Amazon category.
-
Strengthen brand conistency across customer-facing touchpoints, from packaging to digital storefronts.
-
Design high-conversion product visuals, packaging, and instruction manuals, delivering production-ready files that reduce manufacturing back-and-forth.
-
Lenz Technology LLC
2025-2026
-
Led CMF strategy, color development, and material selection for the WonderFold L Series Stroller Wagon — recognized with an iF Design Award 2025.
-
Built production-ready CMF specifications (fabric, trims, finishes) aligned with brand identity, reducing sampling revisions during manufacturing handoff.
-
Researched market and material trends to inform seasonal CMF direction across the product line.
-
Partnered cross-functionally with product, engineering, and manufacturing teams to ensure design feasibility from concept to production.
Creative Designer | Licensed & Brand Partnerships-
Translated global IP guidelines into licensed consumer products.
-
Researched fashion and pop-culture trends to inform licensed product direction, contributing to multiple successful co-branded launches.
-
Managed concurrent licensing projects in a fast-paced environment while maintaining design consistency and meeting brand-approval deadlines.
-
WonderFold
2022-2025
Designed website and app solutions for global clients in an agency environment. Collaborated with product, development, and UX teams to deliver user-centered designs.
Cloud Interactive
2021
-
Optimized live shopping UX to increase conversion rates and purchase completion across app and web.
-
Designed end-to-end e-commerce experiences, improving product discovery and visibility within live streams.
-
Reduced shopping friction by simplifying purchase flows and information hierarchy.
-
17LIVE Inc.
2018-2020
Live Shopping App in a 0-to-1 startup environment
Designing both mobile app and web experiences from concept to launch.
HandsUP
2017-2018
-
Created social media content tailored for different platforms.
-
Designed advertising visuals and layouts for digital and print campaigns.
-
Designed and maintained clean, user-friendly website layouts to support product presentation and online sales.
Brand & Packaging Designer-
Developed brand visual systems for women’s activewear and skincare lines, ensuring consistent identity across products and marketing.
-
Designed product packaging with a focus on unboxing experience and clear product storytelling.
-
Created logos and brand assets to support new product launches and brand recognition.
-
TCY Group
2015-2017
Designed books, magazines, and print materials with strong layout and typography.
Design Studio
2014-2015
——— My Super Power
I turn complex ideas into designs that can actually be made.
——— What People Say
From the People I Worked With
Working with her feels easy. She brings clarity, care, and strong execution to every project.
Jamie
Product Manager, Cloud Interactive
She listens, thinks deeply, and always delivers thoughtful, reliable design.
Jinming
Licensing Coordinator, Van Gogh Museum
She brings structure and consistency to fast-moving projects. Her design thinking and attention to detail raised the overall quality of our work.
Mike
Marketing Director, LENZ